San Jose Sharks

San Jose Sharks Ice Girls, Ice Team, Ice Crew? We’ve Got You Covered

In a July 2, 2014 public announcement, the San Jose Sharks announced auditions for a new, “co-ed, high-energy ice team that supports the San Jose Sharks…”

Many Sharks fans were outraged by the photograph that accompanied the announcement depicting two young women wearing cropped Sharks jerseys that exposed the models’ midriffs and by the stated requirements for audition applicants that included, “Physically fit/athletic appearance,” and an implication that applicants should look good in “form fitting [uniforms] with some skin exposure,” as referenced in the FAQ section.

Sharks management admits it anticipated community outrage
but went ahead with its plans anyway

In the days that followed the Ice Team Auditions announcement, scores of vocal fans contacted the Sharks directly to let the team know they opposed creation of the “Ice Girls” squad. Thousands of fans took to social media, including Twitter and fans even established a SayNoToSharksIceGirls page on Facebook. By July 16, 2014, the Facebook page had more than 800 “likes,” and Mr. Tortora, the Sharks Chief Operating Officer, was quoted in the San Jose Mercury News as stating the backlash was, “about what we expected.”

Local Press Coverage

Mark Purdy opposes creation of the Ice Girls squad and in a column on July 16, 2014, Mr. Purdy proposed a constructive, gender-neutral, alternative used at the Olympics in Sochi that would not alienate the community.

Coverage in The Hockey News

The Sharks Ice Girls controversy sparked Ryan Kennedy of The Hockey News to pen a column concluding, “[I]t’s nice to see that fans of the franchise are standing up and saying that they like their hockey distraction-free.”

Igniting a Debate

The controversy in San Jose has generated discussion in many NHL cities about whether Ice Girls are appropriate, including Phoenix and across Canada.

Loyal Sharks fans deserve
honesty, accountability, and respect

hockey fight

Management Has Not Been

Mr. Tortora said, “Our first priority is finding people who can skate and do a good job of cleaning the ice,” but in reality the job requirements specifically state that the ability to skate is not required, unlike a “fit/athletic appearance” and looking good in a uniform with “skin exposure.”

Tortotra Memed 1

Sharks Management Says
Ice Team is “tasteful”

Even after sending out the announcement with cropped topped jerseys and appearance requirements, Sharks COO John Tortora said the team planned to proceed with plans to develop the “Ice Team” “in a way that works for us within our game experience…” He further called the team’s approach, “tasteful.

Old Vancouver Hockey Club

Ice Girls Aren’t “Progress”

John Tortora characterized the Ice Girls as “progress” for the fan experience at the Tank. “[W]e don’t want to be status quo, on or off the ice. If you’re status quo, you aren’t progressing.

Men and Women Are Hockey Fans

Women Are More Than 1/3 Of NHL Fans

According to data collected by Scarborough Sports Marketing, 36% of NHL fans are female. At the same time, the growth of female participation in hockey outpaces that of male participation nearly 2:1.

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